After nearly two decades navigating Spotify’s rise to global dominance, founder Daniel Ek is charting a new course for himself within the company. He is stepping down from the CEO role to become the executive chair, a strategic move that places two trusted lieutenants at the helm of day-to-day operations.
The new co-CEOs, appointed effective January 1st, will be Gustav Söderström and Alex Norström. As the current chief product/technology officer and chief business officer, respectively, and serving as co-presidents, they have already been deeply embedded in the company’s core strategic and operational decision-making.
Spotify’s official announcement framed the leadership change as a logical step to “formalize” its existing management structure. Ek echoed this sentiment, stating he had already turned over a significant part of the company’s management to Söderström and Norström over the past year, ensuring a smooth transition.
In his new capacity, Ek will focus his energies on the future. He described his new mandate as overseeing Spotify’s “long arc,” which includes pushing for innovation in areas like artificial intelligence and capturing the vast, untapped markets for streaming in Asia, Africa, and beyond. He stressed this would be an active, not ceremonial, role.
This restructuring allows Ek to transition from a hands-on manager to a long-term visionary. As Spotify continues to navigate the competitive audio landscape, its founder will be looking over the horizon, ensuring the company remains a step ahead.
